Graphic Design
Logo, brand identity, and social media kit — all in one visual language, so the brand is recognized everywhere.
A brand is not just a logo. The logo is the identity, but the real impact comes when colors, typography, and layout stay consistent everywhere — on the website, on the invoice, and on the Instagram post.
I treat design the same way I treat code: system first, output second. Once the color palette, type scale, and spacing are set, creating new posts and pages becomes a matter of minutes — and the brand never looks scattered.
At the end of every project, you get editable source files and a short brand guideline, so that tomorrow, any other designer can keep working in the same style.
Exactly what you get
Logo design
3 different concepts, then refinement on the chosen direction. Both light and dark versions.
Color palette
Primary, secondary, and neutral colors — with hex codes, for both web and print.
Typography system
A clear scale of heading and body typefaces, sizes, and weights.
Social media kit
Post and story templates in which you can change the text yourself.
Print material
Business card, letterhead, and flyer — print-ready CMYK files.
Source files
Editable files and PNG / SVG / PDF exports, all in organized folders.
How the work moves forward
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01
Brand brief
A short questionnaire to understand your business, audience, and competitors.
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02
Direction
Mood and reference boards — we first agree on the "feel", and on the shapes later.
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03
Concepts
3 logo concepts. You pick one, or tell me a mix of the two.
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04
Refinement
The chosen concept is polished — spacing, weight, and variations.
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05
Delivery
The complete file pack and a brand guideline PDF.
Tools used in this service
Graphic Design questions
If you have any other questions, just send me a message and I will explain in detail.
Send a messageThree different directions — not three colors of the same idea. After that, two rounds of revision on the chosen concept.
Yes, editable source files and all exports (PNG, SVG, PDF) are included.
Yes, if your brand already exists, I will build templates that match it.
Absolutely — and it works out better, because if I am building the website myself, the brand and the code match each other.